Then what are the opportunities for these small and medium sellers and startups?
The answer is, differentiation.
How to differentiate?
- Product differentiation.
- Market differentiation.
Let’s dive into how to proceed with product differentiation step by step.
Step1. Customize fresh air to be different flavors.
As air is the basic condition for human being’s to live, its scarcity and importance is universal to all human beings in the world whether poor or rich, white or black, fat or slim. When it comes to air, we are equal.
The problem is, as everybody is the same, how do we differentiate?
Here is the deal:
We have three meals a day in many flavors, some like sweet, some like sour, some like spicy, some like sweet and sour, even some like bitter…
In the same way, air is also can be customized in many flavors!
What exactly do I mean by that?
Demand of fresh air is the point behind equality. Everybody needs air but that does not means everyone needs the same air. In fact, we are unable to ensure all air is the same, isn’t it?
Some people like mint flavor air, some people like orange flavor air, some people like air with many different flower aromas, some people like air that has no flavor at all.
Sounds good? But would it be really easy to get it?
Fortunately, this matter can be done without much difficulty!
If you has doubt about how to achieve that, you are probably worried based on the following points:
- How to customize air with many flavors? Could it be achieved through adding spice?
- Would adding spice increase manufacturing costs?
- Is it safe to add spice? Air is something after all that is inhaled into the human body.
- Is there any other method that can be used to achieve different flavor air?
Let’s come and solve each of the above problems.
- Adding spice can make the air to be different flavor, but it requires only food grade spices.
- The cost to add food grade spice is negligible and can be ignored since only a tiny drop of spice will be added to each bottle.
- Addition of a small amount of food grade spice would not cause any harm to the body.
- There are others methods: when collecting fresh air, directly select places that have natural flower and grass flavors.
As a conclusion to all the points above, the fourth point is the safest and the most suitable method for people to readily accept.
Step 2. Choice for air resource.
Here we are talking about selecting an air source, it does not means selecting the place that has natural flower and grass flavors to collect air.
Most people know that mountainous air is of good quality, since it has a high concentration of negative oxygen ion and is less polluted.
However, the quality of mountain’s air changes based on different time periods. According to specialists, the best quality fresh air is from half an hour after sunrise to 10 o clock in the morning. During this time the oxygen negative ion content in the air is higher, especially the air around the vegetation, because there is sunshine, and sunlight is not too strong.
Collecting air before sunrise isn’t a good option. Since at this time, the air has more carbon dioxide and it isn’t of the best quality.
There is a better place that is suitable for air collection, lakeside zones.
This is because the lake water releases the negative oxygen ion, and beside the lake, there is unique humidity that is able to improve the air quality.
Obviously, selecting a clear, bright lake located near mountainous regions is much better than a polluted lake around the town center.
Step3. Air bottle’s package differentiation.
This is a part that most businessmen easily neglect.
There are various packaging methods available in the market which include glass bottles, plastic bottles, iron cans, aluminum cans and they come in various shapes and sizes.
When selecting packaging, it shouldn’t be based on aesthetics e.g. good looks or a fancy appearance, neither should it be based on a convenient manufacturing process of filling air. It is should be based on the user’s point of view that they consider when selecting a packaging bottle.
Here are some tips when selecting the packaging bottles:
Glass material is the safest, but it is too heavy, fragile, and not easy to carry and transmit. It isn’t convenient for manufacturers when it comes to filling canned air. The advantage of plastic is low cost, but less security, since once fresh air oxygenates in the plastic bottles, the plastic materials have some reaction with the oxygenated air. Iron material packaging easily rusts and rots after oxygenation. It costs slightly higher than plastic material. Aluminum material has slightly higher costs than iron, but doesn’t easily rust. It is the best choice.
Tips #2. Weight.
Since the weight problem in the transport process directly affects the cost, it isn’t difficult to see that aluminum is the best choice.
Tips #3. Storage.
Glass bottles can easily break when in large volumes and therefore glass isn’t the best choice. Iron cannot be preserved for a long time since it easily gets rusty and isn’t the best choice, and neither are plastic cans. The aluminum can is the most appropriate choice.
Tips #4. Cost.
Glass bottles are the most costly followed by aluminum cans, then iron cans and finally plastic bottles which are the cheapest.
Tips #5. Security.
The aluminum can is the safest followed by glass bottles, then iron bottles, and finally plastic bottles.